By categorising the coverage by subject, industry, size, geography and publication, SAHARA then provides an interactive platform for our clients to manage their account and preferences through our website. Our partner company, Nine71, is a talent management company based in the UAE. It knows the influencer market inside and out. Through Nine71 we are connected directly with the biggest talents in the Middle East region, from music to list celebrities, from comedians to artists. They make the perfect match possible through their close network of influencers and brands, and that’s when SAHARA uses its media network to collaborate for a successful joint venture.