Commencing January 2021, SAHARA began managing Dulsco’s public affairs and social media platforms. Dulsco signed a strategic deal with Expo 2020 with a mission to work with local companies to find hidden value in the things they throw away – harnessing innovative technologies that can transform used materials into everyday items and even official Expo memorabilia. Dulsco’s purpose-built Waste2Resource plant in Dubai South will support Expo’s mission to reduce, reuse, recycle and repurpose. Typical repurposing activities involve recycling paper and cardboard to produce useful items such as cup holders, seed pots and boutique gift boxes, or upcycling glass and plastic to create sustainable Expo-branded mementoes.